This was the Augmented Reality street promotion in Switzerland. The AR game was developed for the presentation of a new Axe's product. On 11. and 12. March it was active for 2 days (20 hours) in one of the famous shops of Zurich ("Manor") and was played from about 2000 people! There was always a big line of people that wanted play whit this game in the middle of Zurich. It was an enorm success!